RFE: Conference Listings
This service is joint project of RFE and EconBiz.
- EDEN - EIASMåÕs Doctoral Education Network (European Institute for Advanced Studies Management EIASM)
|Dates:||June 14-19, 2009|
|Description:||EDEN DOCTORAL SEMINAR ON RESEARCH METHODS IN MARKETING|
|Location:||Brussels, EIASM, Belgium|
|Subject:||Topics addressed in the seminar are: - Confirmatory factor analysis - Structural equation modeling with latent variables - Evaluating structural equation models - Special topics in structural equation modeling - Introduction to measurement theory - Construction of marketing measurement instruments I: Reflective Scales - Discussion of marketing applications of measurement instrument development: Reflective Scales -Construction of marketing measurement instruments II: Formative Indices - Discussion of marketing applications of measurement instrument development: Formative Indices - Roles of third variables: mediator, moderator, suppressor, etc. - Hierarchical linear models - Latent class analysis [gemÌ_ÌÙ den Informationen des Anbieters - according to site editor's information]|