RFE: Conference Listings

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- European Financial Management & Marketing Association EFMA

Dates:May 10-11, 2012
Description:International Conference "Digital financial services - Marketing" - European Financial Management & Marketing Association
Location:Paris, Hotel Concorde La Fayette, France
Subject:The main topics that will be discussed include: Digital financial services - Marketing: greater intimacy with remote customers Intimacy. What intimacy means for online and mobile customers. Customer centricity in a virtual world. Digital communication. Customer experience in digital channels. Which products and services are suitable for selling online? How to increase online sales? Social media. Understanding, managing and maximising the impact of social network sites and online communities. [gem_ den Informationen des Anbieters - according to site editor's information]
JEL Code:M


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