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- IBS Hyderabad

Dates:August 13-14, 2010
Description:Workshop on Marketing Analytics for Research and Development
Location:Hyderabad, India
Subject:Marketing Analytics is the application of statistical techniques for effective decision making in marketing and marketing research. It creates the link between theory and data and helps in scientific understanding of consumer behavior, marketing communications and effectiveness of marketing activities to name a few. Topics: Need for Marketing Analytics, DataCleansing, Data Purification, Handling Missing Values and Data Coding, Analysis of Variance (ANOVA), Basic Regression Analysis, Advanced Topics in Regression, Factor Analysis and Confirmatory Factor Analysis (CFA). [gem╠_╠┘ den Informationen des Anbieters - according to site editor's information]
JEL Code:M


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