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Academy of Marketing; University of Southampton??s School of Management

Dates:
July 02-06, 2012
Description:
Academy of Marketing Conference 2012 "Marketing: catching the technology wave"
Location:
Southampton, United Kingdom
Subject:
Marketing activities play a central role in delivering value to both customers and shareholders and it is evident that digital technology plays a significant part in this; data and its analysis provides the platform for strategic marketing decisions; digital communications enables and enhances the co-creation of value, brands and building relationships. So where are the conceptual models that fit this reality? Where is the academic research that makes sense of this digital tidal wave? [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.academyofmarketing.org/conference-2012/2012.html

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