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ICN Business School Nancy-Metz; Aarhus School of Business, ASB Centre for Corporate Communications

Dates:
March 25-26, 2010
Description:
5th International Research Days on Marketing Communications
Location:
Nancy, France
Subject:
Conference Theme: ?? BELOW THE LINE ?? Communications Topics: Non traditional marketing communications, event communication, sponsorship, patronage, lobbying, rumors, product placement, buzz marketing, public relations. Contributions should focus on non-traditional marketing communications such as event communication, sponsorship, patronage, lobbying, product placement, buzz marketing, public relations, etc or on the link/integration between ??below the line?? instruments and advertising. They may concern any stage of the communication process: objectives, budgeting, planning, strategy, execution, control, etc. Contributions such as experiments, field studies, case studies and state-of-the-art reviews are welcome. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://vhbonline.org/uploads/media/cfp_nancy.pdf

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