RFE: Conference Listings
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Aston Business School, Aston University, UK
- June 01-01, 2015
- 4th Aston Marketing Research Camp - Aston Business School
- Birmingham, Aston Business School, Aston Triangle, United Kingdom
- Six thematic workshops will run in parallel, led by different researchers:- "Academic rigor versus practical relevance: Is marketing research too rigid ??, by Don Lehmann- ??Mediation Analysis and Theory Development in Marketing??, by Rik Pieters- ??Some things that may help in the review process?? by Marnik Dekimpe- ??The Dimensionality of Variables: Possibilities, Impossibilities, and Implications for Theory??, by John Cadogan- "Developing a fast-track career as a marketing academic" by Nick Lee- ??Hot Topics in Retailing?? by Heiner Evanschitzky[gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: