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University of Lausanne

Dates:
October 13-15, 2011
Description:
Conference "Religions as Brands" The Marketization of Religion and Spirituality
Location:
Lausanne, University of Lausanne, Switzerland
Subject:
Topics: - The branding of religions: How do religions and religious institutions try to brand themselves? - Positive and negative public images of religions and their effects - Religion and marketing Communication, media and the promotion of religions - Effects of religious branding and marketing on conversion and switching - Religious institutions (congregations, denominations, organizations) as suppliers of religion and spirituality - Religious institutions as competitors on the market of religions - The influence of state regulation on religious branding and marketing - Consumer behavior for religion: Beliefs, norms, values, participation and commitment - Consumer loyalty and switching in the religious market - Giving and the market of religions: Religious giving, philanthropy, and church finances - Substitutability, complementarity, and competition between secular and religious goods - Religion and spirituality as determinants of consumer behavior - Social networks and social/spiritual/religious capital [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www3.unil.ch/wpmu/rab2011/en/

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