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University of Strathclyde; IMP Group

Dates:
August 30-September 03, 2011
Description:
27th Industrial Marketing & Purchasing Conference IMP 2011
Location:
Glasgow, Strathclyde University campus, United Kingdom
Subject:
The annual IMP Conference is the largest international gathering of researchers and instructors in the field of business marketing and purchasing, drawing participants from Europe, the Americas, Asia, Australia and New Zealand. The conference tracks will deal with both traditional IMP research themes as well as topics of strong current interest such as sustainable development, environmental issues and the impact of developments in information technology on business activity. Conference Specially Themed Tracks: 1. CSR in purchasing and business networks 2. Effective Sales Management and Sales Leadership for uncertain economic times 3. Supply chain Management: current challenges, future trends 4. Relationships and Networks in Radical Innovation 5. Customer attractiveness, supplier satisfaction and preferred customer benefits 6. Relationship Ending 7. Industrial Branding 8. B2B Marketing and Social Media 9. Best Value Procurement 10. Sustainability and Integrity in Business Markets [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://www.imp2011.org

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