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University of Vienna

Dates:
September 16-18, 2010
Description:
Fourth German-French-Austrian Conference on Quantitative Marketing
Location:
Vienna, University of Vienna, Austria
Subject:
The German-French-Austrian Conference on Quantiative Marketing is a biyearly event bringing together international marketing scholars, industry executives and members of non-profit organizations. The Conference Committee has chosen "New Directions - New Insights" as motto for the meeting in 2010. Marketing is at the edge. New insights are needed for the new challenges of tomorrow. This year's conference emphasizes the importance of innovative and creative approaches of marketing research which enable us to deal with these new challenges. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
https://helda.helsinki.fi/bitstream/handle/10138/36876/GFA_ConferenceProceedings_final.pdf?sequence=2

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