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European Business School EBS

September 16-18, 2015
26th EBS Symposium "Digital Darwinism - Innovate the Game!" - European Business School
Oestrich-Winkel, EBS Campus, Germany
The EBS Symposium is the biggest student organised economic congress in the German-speaking area. This Year's Theme ???Digital Darwinism ??? Innovate the Game!?? captures the spirit of time and describes one of the most important trends of the 21st century. The trend forces companies to commit to new digital fields of competition. With respect to the Darwin???s Theory, which states that one must adapt in order to survive. The digital era brings both opportunities and risks. ,,Innovate the Game!?? is not a classical approach, but describes developments such as social media platforms, that make fundamental changes to the way of communication and advertisement. Those who do not move with the times and who neglect innovation, lose. It is not only technology companies or start-ups that are confronted with this specific issue. Industry, retail, banks and financial services, which have to compete against online businesses, are facing even greater challenges. The ???Game?? is thus opened, but who stands out as the winner? What opportunities do businesses have in modern times to influence the development of innovation in their favour? [gem?_?? den Informationen des Anbieters - according to site editor's information]
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