RFE: Conference Listings
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EDEN - EIASM??s Doctoral Education Network (European Institute for Advanced Studies Management EIASM)
- June 14-19, 2009
- EDEN DOCTORAL SEMINAR ON RESEARCH METHODS IN MARKETING
- Brussels, EIASM, Belgium
- Topics addressed in the seminar are:- Confirmatory factor analysis - Structural equation modeling with latent variables - Evaluating structural equation models - Special topics in structural equation modeling - Introduction to measurement theory - Construction of marketing measurement instruments I: Reflective Scales - Discussion of marketing applications of measurement instrument development: Reflective Scales -Construction of marketing measurement instruments II: Formative Indices - Discussion of marketing applications of measurement instrument development: Formative Indices - Roles of third variables: mediator, moderator, suppressor, etc. - Hierarchical linear models - Latent class analysis [gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: