RFE: Conference Listings
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Department of Marketing, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania
- October 28-29, 2011
- 4th International Conference "Marketing - from information to decision"
- Cluj-Napoca, Faculty of Economics and Business Administration, Babes-Bolyai University, Romania
- The conference welcomes original and innovative papers concerning several essential marketing topics like:- Marketing Research and Research Methodology- Consumer Behavior- Marketing Strategy- Product and Brand Management- Innovation and New Product Development- Pricing Issues- Marketing Communications, Advertising, Sales Promotion- Sales Management and Personal Selling- Retail Marketing- Channel Management and Logistics- Business-to-Business Marketing- International and Cross-Cultural Marketing- Marketing in Emerging and Transition Economies- Relationship Marketing- Services Marketing- Tourism Marketing- Marketing of Public and Non-Profit Organizations- Social Responsibility, Ethics and Consumer Protection [gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: