RFE: Conference Listings
This service is a joint project of RFE and EconBiz.
European Institute for Advanced Studies in Management EIASM
- August 25-29, 2014
- EDEN DOCTORAL SEMINAR ON BUILDING MODELS FOR MARKETING DECISIONS
- Groningen, Netherlands
- The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.Students and scholars participating at the seminar- will be introduced to the model building process and be exposed to its most important steps, including specification, estimation, hypothesis testing and validation;- will be trained in designing and testing descriptive, predictive and normative models;- will be presented real case illustrations of the Marketing Science approach, all borrowed from the faculty??s most recent field experience; will be exposed to time series analysis. [gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: