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Indian Institute of Management, Ahmedabad (IIMA)

Dates:
January 05-07, 2011
Description:
4th IIMA Conference on Marketing in Emerging Economies - Indian Institute of Management Ahmedabad
Location:
Ahmedabad, Gujarat, India
Subject:
Tracks: Consumer Behaviour; Nature and Characteristics of Competitive Scenarios; Opportunity Identification and Assessment; Management of Marketing Offers; Strategic Marketing; E-commerce; Marketing Research; Customer Relationship; Marketing of Services; Marketing Communication; Retailing; Psychology and Marketing; Experimentation in Marketing; Strategies for Harnessing the Potential at the Bottom of the Pyramid; Applied IO Models on Competition in Marketing; B to B Marketing; Return on Marketing/ Marketing Metrics; Pedagogy in Marketing. [gem?_?? den Informationen des Anbieters - according to site editor's information] The website is no longer available. [Redaktion EconBiz - editors EconBiz]
Notes:
JEL Code:
M
Sponsor:
URL:

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