RFE: Conference Listings
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Portuguese Institute of Marketing Management;Portuguese Journal of Marketing
- April 07-07, 2011
- IPAM Porto Conference on Kids Marketing "Kids Marketing ??? Trends on Children Consumer Behaviour and Marketing to Kids"
- Porto, Portugal
- We invite both theoretical and empirical papers that predominantly,though not exclusively, reflect some of the following issues:- Child Obesity and other Food and Beverages related diseases andwhat is the role of marketers on the well being of children.- Digital Marketing targeted at kids and the evaluation of these newmedia.- Marketing in schools and the evaluation of these strategies in termsof short and long term impact on children and on brands.- Marketing of NGO??s whose target is children and strategies tochange behaviours on children and families.[gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: