RFE: Conference Listings
This service is a joint project of RFE and EconBiz.
School of Business, Sun Yat-sen University, Guangzhou;China Faculty of Business, Lingnan University, Hong Kong
- August 19-20, 2011
- 2011 Annual Conference of China Marketing Science
- Guangzhou, Guangdong, Sun Yat-sen University, China
- We welcome conceptual, theoretical and empirical papers, using qualitative and/or quantitative methodologies.Topics:1. Marketing Strategy and Marketing Management 2. Consumer Psychology and Behavior 3. International Marketing and Cross-cultural Marketing4. Product and Brand Management5. Advertisement and Communication6. Channel Management7. Service Marketing and E-Marketing8. Research Methods and Analytics[gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: