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Unit of Marketing Research & Applications (URAM), Faculty of Economic Sciences and Management of Tunis (FSEGT),University of Tunis El Manar, Tunisia

Dates:
May 05-06, 2017
Description:
Marketing Spring Colloquy (8th URAM Conference - 2017) - Unit of Marketing Research & Applications
Location:
Tunis, Tunisia
Subject:
Targeting marketing scholars, practitioners (e.g., marketing research and consulting professionals) and other interested groups and individuals, the MSC aims to create value by providing a critical understanding of all aspects of marketing, as they are situated in their particular psychological, sociological and cultural contexts. We encourage a wide range of submissions, including, but not limited to: Advertising; Brands and Brand Equity; Competition; Consumer Behavior; Customer Relationships and Experiences; Distribution Channels/Retailing; Global Marketing; Innovation; Pricing and Promotions: Product and Service Management; Research Methods and Tools; Role of Marketing/Market Orientation; Sales; Social Networks; Marketing Communications; Marketing Decision Support; Markets and Marketing Strategy. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
M
Sponsor:
URL:
http://conference.uramarketing.org

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