RFE: Conference Listings
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Association for Consumer Research ACR;University of Hong Kong;Chinese University of Hong Kong
- June 19-21, 2015
- 2015 Asia-Pacific Association for Consumer Research Conference
- Hong Kong, Hyatt Regency Hong Kong Shatin, China
- The theme of AP-ACR 2015 is ??Vibrant Integration??. Recent years have witnessed the rapid development in digital technologies and their commercial applications. Such developments have unavoidably brought substantial changes to consumer behavior, which have been re-shaping consumer decision-making and consumption culture. This conference encourages the submission and discussion of research with the vibrant integration of diversified perspectives, methods, and topics, aligned with the evolvement in consumer behavior in the new era. [gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: