RFE: Conference Listings
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Center for Marketing Communication, Department of Marketing, Copenhagen Business School
- May 15-16, 2008
- Conference on NeuroEconomics (ConNEcs) 2008
- Copenhagen Business School, Copenhagen, Denmark
- Neuroeconomic research investigates the interaction between neuroscience, psychology, economics and consumer behaviour. This new and fascinating approach seems to be promising because on the one side, neuronal activity underlies economic principles, and on the other side, our decision-making behaviour is determined by these neuronal processes. The objective of the present conference is to look into how decision neuroscience can inform consumer and business research and to illuminate how consumer behaviour is represented in the brain. [gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: