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Chair of Marketing, University of Vienna, Austria

Dates:
March 29-31, 2017
Description:
5th French-Austrian-German Workshop on Consumer Behavior
Location:
Vienna, Oskar-Morgenstern-Platz 1, University of Vienna, Faculty of Business, Economics and Statistics, Austria
Subject:
In 2017, our workshop topic reflects the context of culture. ???The challenges of culture!?? ???indeed, it holds true for understanding and predicting consumer behavior. We understand ???culture?? in a very broad sense: also different corporate cultures of companies, culture of different nationalities as well as subgroups, and gender diversity. Contributions should focus on latest theory development and findings regarding consumer behavior in a cultural context. We invite theoretical, empirical, and methodological papers. Research applying qualitative methods is as welcome as quantitative and mixed methods research. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
D
Sponsor:
URL:
https://marketing.univie.ac.at/french-austrian-german-workshop/

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