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International Centre for Anti-consumption Research (ICAR), University of Auckland (New Zealand); Kiel University, Department of Marketing (Germany)

July 04-05, 2014
5th ICAR symposium 2014 - International Centre for Anti-consumption Research
Kiel, University of Kiel, Germany
The theme for ICAR 2014 is Anti consumption and consumer wellbeing. In the last two decades of the new millennia, we have seen consumer wellbeing affected in two vastly opposing ways. On the one hand, we see an ever increasing conglomeration of corporations, leading to larger, more ubiquitous, and hegemonic companies; often resulting in a reduction of consumer wellbeing. On the other hand, with the advent of Web 2.0 and the increasing use and proliferation of social media, such as Facebook, Twitter, Pinterest, and numerous consumer advocacy and review websites; we see an augmentation of consumers?? abilities to fight back, and in many cases, increase their wellbeing. These two diametrically opposing developments (larger and more powerful companies versus increasingly empowered and connected consumers) are in a constant battle, and consumer wellbeing is the issue at the core. At ICAR 2014, we suggest anti-consumption as one lens by which scholars, practitioners, and policy makers can look at these current and on-going events. Anti-consumption centers on the reasons against consumption; relevant topics include, but are not limited to: boycotting, consumer resistance, activism, culturejamming, dissatisfaction, complaining behavior, undesired self, organizational disidentification, voluntary simplification, and brand avoidance. When consumer wellbeing is negatively impacted by markets, corporations, or brands, anti-consumption may occur as one consequence. Likewise, when instances of anti-consumption occur, researchers should look at the possible causes from the consumers?? points of view. [gem?_?? den Informationen des Anbieters - according to site editor's information]
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