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- European Financial Management & Marketing Association EFMA

Dates:October 18-19, 2012
Description:40th EFMA Congress - European Financial Management & Marketing Association
Location:Barcelona, Hotel Melị Barcelona, Spain
Subject:The Efma Congress is dedicated to multichannel management. The main topics for discussion during the Congress will include: - Identifying the best strategies - Multichannel management. What new approaches are available? How feasible is the fully integrated customer experience and management model? - Process developments. Building customer-centric channel processes and gaining better customer insights. - Finding the optimum channel mix. How are sales progressing through non-branch channels? What is the future role of branches in a multi-channel world? - Exploring the latest developments - Innovation. The role of innovation in channel management strategy. Does innovative technology make a big difference? - Social media. The explosion in the use of social media and the response of banks. - Regulation and measurement. Managing compliance and regulation. New performance metrics. [gem╠_╠┘ den Informationen des Anbieters - according to site editor's information]
JEL Code:G


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