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- European Financial Management & Marketing Association EFMA

Dates:November 18-19, 2010
Description:EFMA Conference "Sales management" - European Financial Management & Marketing Association
Location:Paris, Hotel Concorde Montparnasse Paris, France
Subject:Achieving sales targets remains a key challenge for European banks. However, there have been some unprecedented developments within the financial services sector over the last year. These have led to a considerable change in customer, market and regulatory attitudes in relation to how banks sell their products and services. The conference will therefore focus on the development of new approaches to sales, with a particular emphasis on åÔneeds-based sellingåƠ. This is in tune with European regulations that seek to ensure that customers are only sold products that meet their specific needs. [gem̀_̀Ù den Informationen des Anbieters - according to site editor's information]
JEL Code:G


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