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European Financial Management & Marketing Association

Dates:
November 29-30, 2007
Description:
Online financial services 2007
Location:
Barcelona, Spain
Subject:
Topics: - focusing specifically on the types of financial products and services sold online - analysing the basis of their online offering - should they be content to reproduce existing services or should they use their online offering to innovate, by devising products for sale specifically online? - improving their product presentation, targeting customers more carefully and becoming more effective in terms of actual sales - devising offerings that will sell on the internet - standardising information levels between the various channels - motivating customers to make the best possible use of electronic channels [gem?_?? den Informationen des Anbieters - according to site editor's information] The website is no longer available [Redaktion EconBiz - editors EconBiz]
Notes:
JEL Code:
G
Sponsor:
URL:

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