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European Financial Management & Marketing Association EFMA

Dates:
June 21-22, 2012
Description:
International Conference "Banking on Innovation" - European Financial Management & Marketing Association
Location:
Barcelona, CaixaForum Barcelona, Spain
Subject:
The conference programme gives banks a forum for presenting and discussing their innovative ideas and learning from their peers. It will also include presentations from other retail sectors. This year??s inaugural event will cover a range of topics, including: Innovation - Within the corporate culture. Incorporating innovation as part of the organisation??s DNA. How is the innovation process organised within the bank? - Within channels. Integrating innovation within existing channels. Exploiting new channels. - Within the customer experience. Using innovation to create the ??wow?? effect. Maximising the use of social media. Establishing roles and responsibilities and a good support team. Related strategies - Communication. How does the institution communicate its innovation so that it can win market share? - The bottom line. Establishing an innovation budget. Leveraging innovation to improve pricing and profit margins. - Monitoring and control. Measuring the return on investment. [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
G
Sponsor:
URL:
http://www.efma.com/index.php/networking/conferences/overview/EN/2/45/1-IR5SI

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