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European Financial Management & Marketing Association EFMA

September 23-24, 2010
EFMA-Conference "Insurance: new players, new strategies, new experience"
Paris, Paris Marriott Rive Gauche Hotel & Conference Center, France
This year??s conference will focus on the following topical aspects: - Traditional vs new distribution channels. Most insurance contracts are still distributed through traditional channels. But what is the future for new channels, such as direct insurance, which are increasing in popularity ?? and what is their relative value? - The role of comparison services. Increasingly, consumers are relying upon price comparison services (particularly for vehicle or home insurance). But do these represent an opportunity or a threat? - Customer acquisition vs customer retention. Most insurers have an active, even aggressive customer acquisition policy. But what is the true cost of acquiring a customer via different distribution channels? And what are the best practices for enhancing customer loyalty? The fourth edition of the ??World Insurance Report?? will also be presented at the conference. Some other important issues that will be addressed during the event include: - Recent innovations in the insurance industry . What are the latest communication technologies, and what challenges and opportunities do these present? - Segmentation strategies and product innovation. What are the opportunities for targeting different segments (such as families, women etc.) with different products? - The role of bancassurance. How does a partnership between a bank and an insurer work in practice? [gem?_?? den Informationen des Anbieters - according to site editor's information]
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