RFE: Conference Listings
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European Financial Management & Marketing Association EFMA
- May 03-04, 2012
- International Conference "The branch of the future. The branch: moving forward?" - European Financial Management & Marketing Association
- Paris, Hotel Crowne Plaza Paris R?publique, France
- The conference will also explore the following issues:New branch formats and concepts?? Format: What is the real impact of comfort and design? To what extent does the design contribute to the brand??? Technology: How are customers using the new technology tools in the new branches??? Outcome: Ultimately, will the customer buy more products and be more loyal to the brand?The new role of the branch?? Potential changes: How can banks transform the branch from a cost centre to a profit centre? How can the branch be used to measure customer satisfaction? Does innovation help to change customers?? behaviour??? New approaches: What is the future for selling non-financial products or services in the branch??? New lessons: What can financial institutions learn from other industries? [gem?_?? den Informationen des Anbieters - according to site editor's information]
- JEL Code: