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European Financial Management & Marketing Association EFMA

Dates:
May 03-04, 2012
Description:
International Conference "The branch of the future. The branch: moving forward?" - European Financial Management & Marketing Association
Location:
Paris, Hotel Crowne Plaza Paris R?publique, France
Subject:
The conference will also explore the following issues: New branch formats and concepts ?? Format: What is the real impact of comfort and design? To what extent does the design contribute to the brand? ?? Technology: How are customers using the new technology tools in the new branches? ?? Outcome: Ultimately, will the customer buy more products and be more loyal to the brand? The new role of the branch ?? Potential changes: How can banks transform the branch from a cost centre to a profit centre? How can the branch be used to measure customer satisfaction? Does innovation help to change customers?? behaviour? ?? New approaches: What is the future for selling non-financial products or services in the branch? ?? New lessons: What can financial institutions learn from other industries? [gem?_?? den Informationen des Anbieters - according to site editor's information]
Notes:
JEL Code:
G
Sponsor:
URL:
http://www.efma.com/index.php/networking/conferences/overview/EN/2/45/1-IPK26

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