RFE: Conference Listings
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European Financial Management & Marketing Association
- November 29-30, 2007
- Online financial services 2007
- Barcelona, Spain
- Topics:- focusing specifically on the types of financial products and services sold online- analysing the basis of their online offering - should they be content to reproduce existing services or should they use their online offering to innovate, by devising products for sale specifically online? - improving their product presentation, targeting customers more carefully and becoming more effective in terms of actual sales- devising offerings that will sell on the internet- standardising information levels between the various channels- motivating customers to make the best possible use of electronic channels[gem?_?? den Informationen des Anbieters - according to site editor's information]The website is no longer available[Redaktion EconBiz - editors EconBiz]
- JEL Code: