Consumer Panel Data (Nielsen & Chicago Booth)
This center offers three datasets for academic use through a partnership with the Nielson Company. They are
Consumer Panel Data -- Longitudinal data since 2004 with annual updates of about 50,000 U.S. households.
Retail Scanner Data -- Point of sale data from nearly 100 retail chains from across the U.S.
Ad Intel Data -- "Advertisement occurrences" for many types of media.